FORT WORTH, Texas — With media attention often focused on the latest, greatest clubheads that hit farther, longer and straighter, innovations in graphite shaft engineering don't often receive the public accolades they deserve. However, true innovations are hard to ignore, and the editors of Golf Tips Magazine have awarded the IROD Hybrid shaft by United Sports Technologies (UST) with a coveted 2004 Tech Award for proving that a graphite shaft can make a significant impact on performance.
Golf Tips Tech Awards showcase the most exciting technological equipment advances, and feature innovative clubs and components that have pushed technology to the limit. In the Nov./Dec. issue of Golf Tips, editors acknowledge that most people still believe graphite shaft upgrades are strictly for drivers, but "UST has proven that graphite shafts can make a significant impact on fairway woods, hybrid clubs and long irons as well. IROD shafts are specially designed to create a higher trajectory, add more distance, enhance stability and lend better shot control than standard steel shaft options.”
“We're extremely pleased with receiving a Golf Tips Tech Award and the recognition that comes with it,” says Gene Simpson, vice president of sales and marketing for UST brands. “A graphite shaft's design and quality is as much responsible for a golf club's performance as any other component, and the IROD has proven its performance benefits time and time again on the professional tours around the world. In fact, we're proud that the IROD Hybrid shaft is the No. 1 hybrid shaft on the PGA Tour and favored other hybrid shafts by a 2-to-1 margin.”
The IROD Hybrid Fairway shaft produces a tight shot dispersion, while the IROD Hybrid Utility shaft technology focuses on both accuracy and maximum distance control. The IROD Long-Iron shaft is specifically designed to put the difficult-to-hit 2-, 3- and 4-irons back in the golf bag by producing a high trajectory shot from the most difficult lies.
United Sports Technologies makes graphite golf shafts for golf consumers and many original equipment manufacturers, such as Nike, Tommy Armour, Sonartec, Wilson Sporting Goods, Hogan, Spalding, and many others. UST also produces and distributes such world-renown graphite shaft brands as Proforce, ACCRA, PURE Gold, IROD and Harmon Tour Design which are played in more than 100 tour events on the PGA, SPGA, Nationwide and European tours. Headquartered in Fort Worth, Texas, UST operates four manufacturing facilities throughout the world and produces more than four million graphite shafts a year for original equipment manufacturers and custom club makers. For more information about UST, please visit our website at www.ustgolfshaft.com