Combination creates new worldwide leader in premium performance graphite golf shafts
Fort Worth, Texas – Jan. 22, 2009 – UST® (United Sports Technologies) today announced they have combined operations and are assuming responsibility for the sports division of its parent company, Mamiya-OP. The combined operations will be known as UST Mamiya™, and will provide original equipment manufacturers (OEM) and distribution partners with a more global solution to operational activities. The merger of UST, the leader in innovative and bold golf shaft designs in the U.S., and Mamiya-OP Sports, who developed the first graphite shafts in Japan, will result in a new international golf shaft leader at a time of escalating market demand for premium shafts.
“By consolidating U.S. and Japanese engineering expertise with the latest technological advancements in materials, process quality and management tools, the new company will become a worldwide leader in innovative, premium performance golf shafts,” said Satoru Suzuki, president and chief executive officer for UST Mamiya. “Both UST and Mamiya-OP brands are widely recognized in their respective markets, but now will become more global in nature, soon to be widely recognized throughout the world and better able to compete in every market, at every level.”
Gene Simpson, a co-founder of UST, has been named chief operating officer for the new company and will oversee day-to-day operations internationally. “By assembling the best talent and combining key resources of these two global corporate divisions, the new UST Mamiya will be better positioned to meet a broader set of customer needs, strengthen market presence globally, leverage existing distribution channels and achieve improved operational efficiencies,” said Simpson.
Research and development will be driven by the company’s increased focus and participation on professional golf tours worldwide. UST Mamiya will continue to strengthen its tour presence in Japan as well as in the U.S. and Europe. Feedback from the greatest players in the world will be the basis for all new products released under the UST Mamiya name.
UST Mamiya logos will begin appearing on global marketing materials starting immediately as part of the transition period, and global infrastructure initiatives will be finalized in the spring, and then implemented late second quarter of 2009.
UST Mamiya is headquartered in Fort Worth, Texas, and maintains a major presence in Tokyo, Japan, as well as product manufacturing and finishing facilities in Bangladesh and China. UST Mamiya is the Sports Division of Mamiya-OP Co., Ltd.
For more information visit www.ustmamiya.com
UST Mamiya produces high performance graphite golf shafts for golf consumers and supplies many original equipment manufactures such as Adams Golf, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, Ping, Titleist, Wilson and others. UST Mamiya also designs and manufactures such world-renown brands as Proforce®, AXIV®, IROD®, and Frequency Filtered™ Putter Shafts which are played in more than 100 tour events on the PGA, SPGA, JGTO, Nationwide and European tours.