UST Mamiya News & Press Releases

Feb 08, 2010

UST Mamiya Global Dominance Continues

Winners of Northern Trust Open and Omega Dubai Desert Classic Rely on Proforce V2 Shafts

(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf shafts – confirms the winners of both the PGA Tour’s Northern Trust Open and PGA European Tour’s Omega Dubai Desert Classic relied on its Proforce V2 shafts.

The win at the Northern Trust Open represents the third PGA Tour victory for UST Mamiya users this season, with the champion playing Proforce V2 shafts in his driver (86, X-Flex) 3-wood (96, X-Flex) and two hybrids (104, X-Flex) at Rivera Country Club in Pacific Palisades, CA.

Also utilizing the company’s Proforce V2 shafts in his three and five woods (76, X-Flex), the winner of the Omega Dubai Desert Classic won a dramatic playoff at Emirates Golf Club in Dubai.

“We’ve come charging out of the gate in 2010 as more and more champions are using our game-changing shafts,” says Gene Simpson, COO of UST Mamiya. “The smallest inconsistency in a player’s equipment can cause major problems on the course, and this is why so many trust our superiorly-designed and performance optimizing golf shafts.”

The Proforce V2 is designed for players seeking a flatter, more penetrating ball flight. It features a firm tip section that promotes medium launch and increased ball speed for optimum distance. Its low-torque design prevents the clubhead from twisting on impact, reduces back spin and tightens shot dispersion. Like all UST Mamiya shafts, the Proforce V2 uses superior materials and design to produce a very stable and consistent platform.

Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.

UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:

  • ATTAS – Introduced in Japan in early 2009 and in North America last month, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft’s constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.
  • Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya’s flagship since winning the 1999 Masters. The V2 incorporates the company’s original “tip technology,” masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.


About UST Mamiya

Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) combined operations and assumed responsibility for the sports division of its parent company, Mamiya-OP (Japan) and now leads the drive for quality and innovation globally. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, TaylorMade, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”

For more information: UST Mamiya, 817.267.2219.

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