(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf shafts and premium grips – has promoted Lori Rice to Vice President of Operations Planning.In her expanded role, Rice will be responsible for global operational logistics, material planning, factory scheduling and OEM customer service, which involves coordination with overseas assemblers. She will also help service rapidly growing demand for UST Mamiya’s award-winning product lines by managing forecasting, international orders backlogs and reporting of monthly sales and order shipments. "Throughout her long tenure with the company, Lori has repeatedly exceeded the expectations of UST Mamiya’s customers and displayed a tremendous ability to work with and lead her colleagues,” says Gene Simpson, Chief Operating Officer. “Her years of experience and industry knowledge have been key to our operational service efficiencies and she will continue to play an important role as we continue to grow in the premium shaft and grip market.”Originally hired in 1995 as a Customer Service Manager, Rice most recently served as Director of Operations Planning."The UST Mamiya brand is known for its exceptional quality and cutting-edge designs, which ensure that players of all skill levels maximize distance, accuracy and consistency,” says Rice. “Our continued commitment to excellence has kept us on the forefront of innovation and there are no signs of slowing down.”Likened to the precision of Lexus automobiles, all UST Mamiya carbon-fiber shafts are made using handcrafted, repeatable production techniques that incorporate world-class engineering and premium-selected raw materials. This combines with tight tolerances, constant taper design and low-resin content to enhance feel during the golf swing.The company produces a variety of shaft models, including the renowned ATTAS and Proforce lines, which have received significant usage on major professional tours internationally. Paralleling its achievements at the professional level, the company’s shafts have remained the top-selling aftermarket option in the United States the past four years.Knowing that every golfer who installs a new shaft will also need a grip, UST Mamiya offers a line of premium offerings, with groundbreaking new models being introduced in 2010. They include the Pro DV, Comp DV and ST1putter grips.
About UST MamiyaSince 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) combined operations and assumed responsibility for the sports division of its parent company, Mamiya-OP (Japan) and now leads the drive for quality and innovation globally. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, TaylorMade, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”For more information: UST Mamiya, 817.267.2219.