Winner relies on ATTAS shafts for second European Tour victory of the year
FORT WORTH, Texas — October 5, 2009 — In what media pundits call ‘the best 18 holes of his career,’ this year’s winner of the Alfred Dunhill Links Championship at St. Andrews again trusted the superior quality, performance and feel of UST Mamiya ATTAS shafts in his Nike driver and fairway wood to birdie six of the first seven holes on Sunday, secure top of the European points standings for The Ryder Cup, move into the top ten in The Race To Dubai and into the World Ranking top 50 for the first time. He also drove the ball superbly for the week, hitting 75 percent of fairways and averaging 288 yards in conditions so windy Saturday’s round was postponed, leading to a Monday finish.“This week’s champion has definitely been on his game this last few months,” said Stuart Smith, European tour representative for UST Mamiya. “Confidence is the key in competitive golf, and finding the right driver-shaft combination is where it begins in the equipment arena. With the impressive numbers he put up this week, he has certainly found the right combination off the tee.”The ATTAS International Series was developed as a collaborative effort between the company’s Japanese and U.S.-based design team, and is a reflection of the company’s global commitment to creating the “world’s finest carbon fiber graphite shafts” by focusing on delivering the best quality, performance and feel.The ATTAS International Series is designed using proprietary computer software (editor’s note: software internally is called CASA, meaning: in house) that allowed engineers to position high modulus prepreg throughout the three critical sections – butt, mid, and tip – to improve feel and performance. AXIV technology visible in the new ATTAS is a UST Mamiya exclusive, proprietary process of weaving specific high-modulus carbon fibers in the critical four axis directions necessary in shaft design to optimize stiffness, hoop strength, and torsional resistance, all in a single ply.Additionally, the constant taper design in the all-new ATTAS offers players a precise feeling of more energy release to the ball for instant feedback. The low resin content in the mid and tip sections increases number of ultra-thin carbon fibers within the prepreg plies to improve feel and allow the shaft to maintain its shape and recover more consistently for tighter shot dispersion. The ATTAS International Series is manufactured to the strictest tolerances to ensure product consistency during manufacturing process.ATTAS International Series shafts are available in R2-, R-, S- and X-flexes; 53-99 grams (5, 6, 7, 8, and 9); 46-inch length; 0.335-inch parallel tip. MSRP: $350 USD. ATTAS shafts will be available to distributors and select independent dealers worldwide, as well as stock and custom options for leading club manufacturers.High performance UST Mamiya graphite shafts are trusted by some of the world’s top players, including UST Mamiya staff players Stewart Cink, Davis Love III and Rod Pampling.For more information on UST Mamiya or UST Mamiya products visit UST Mamiya
UST MamiyaTM makes graphite golf shafts for golf consumers and supplies many original equipment manufacturers, such as Adams, Bridgestone, Callaway, Cleveland, Cobra, Nike, PING, Titliest, Wilson, and others. UST Mamiya also produces and distributes such world-renown graphite shaft brands as Proforce®, AXIV®, IROD® and Frequency Filtered™ Putter shafts which are played in more than 100 tour events on the PGA, SPGA, Nationwide and European tours. Headquartered in Fort Worth, Texas, UST Mamiya maintains four operational facilities throughout the world and has produced more than fifty million graphite shafts for original equipment manufacturers and custom clubmakers.