FORT WORTH, Texas — When faced with a highly competitive field and an unforgiving U.S. Open course, PGA players trusted the technology and innovation of the graphite shafts designed and manufactured by United Sports Technologies (UST®) in numbers that actually suggest a shift in brand loyalty. According to reports on player shaft usage, UST shaft count numbers increased 73 percent from the last year’s U.S. Open.
In addition to the growing player preference for UST shafts, UST collected three more Top 10 money positions at the U.S. Open, including a second-place tie.
“The U.S. Open is one of the most prestigious and most demanding tournaments in the world, and we’re very excited by the number of players who have switched to UST shafts, particularly in preparation for the majors,” says Gene Simpson, vice president of sales and marketing for UST. “The player usage at both of this year’s majors suggests a big change in the shaft preferences among the pros. For example, player usage of UST shafts at this year’s Masters jumped more than 51 percent over the number of UST shafts in play at last year’s Masters. And, at this year’s U.S. Open, player usage of UST shafts increased 73 percent over 2005. That’s a huge shift!”
A big reason for the player’s shift to UST shafts is UST’s Proforce V2 — an incredibly powerful, super low-torque golf shaft that masterfully balances torque, weight, spin and launch angle and that optimizes the performance of today’s 400cc to 460cc heads. Most of today’s larger driver and fairway wood heads position the center of gravity further away from the shaft’s center line, a design characteristic that causes more twisting pressure on the shaft. However, the low-torque design of the V2 helps prevents clubheads from twisting open on impact and enhances shot dispersion.
The V2 also incorporates UST’s revolutionary ‘hoop strength’ technology that uses a material lay up (or 90-degree material design) and helps the shaft recover faster when loaded or flexed. The result of the combined technologies is a high-performance graphite shaft that offers higher launch angles, increased ball speed with less spin for a tighter shot pattern.