FORT WORTH, Texas — UST (United Sports Technologies®) high-performance graphite shafts delivered accuracy and consistency throughout the Mercedes-Benz Championship in Maui, Hawaii, and completely dominated the competition. UST shafts won first- and second-place and claimed eight of the Top 10 money positions in a field consisting of tournament winners during 2007 PGA Tour season. UST’s IROD Hybrid shaft claimed the win, while its Proforce V2 and Accra designs reigned over the Top 10.
And just to reinforce the thought that winning was no fluke, according to the Darrell Survey, UST also won the total wood shaft count in both the Manufacturers and Brand categories. “What a great way to start the year on the PGA tour”, says Gene Simpson, senior vice president for UST. “We’re extremely pleased the popularity of UST shafts on the PGA and other tours continues to grow,”. The Proforce Series is one of the hottest line of shafts in golf today, and I think it’s primarily because of the continued innovation and development that goes into the Proforce design every year.”
This year, UST has unveiled a new high-performance Proforce model specifically engineered for serious players with a ‘Grip It and Rip It’ mentality — the Proforce HMOI. Utilizing technology developed through extensive Moment of Inertia (MOI) testing in drivers, UST’s new Proforce HMOI graphite shafts provide ultimate accuracy and stability and incorporate the Proforce Tip Technology that has delivered winning performance on every professional tour in the world. The HMOI’s unique counter-balance technology reduces swingweight and decreases the MOI of the ‘entire club’ about the club’s center of gravity, making the club easier to swing faster.
“With the high-MOI heads that are so popular today, shaft stability is a key factor in performance,” adds Simpson. “We’ve improved shaft control by elevating the shaft’s balance point which offsets the heavier clubhead weight and narrows shot dispersion. As a result, the new Proforce HMOI feels and plays lighter and provides a stable platform that allows strong players to aggressively swing through the ball, while avoiding shaft lag or droop.”
World-renowned pros such as Jim Furyk, Davis Love III and Rod Pampling — among many others — put their trust in UST high-performance shafts and the new Proforce HMOI is a great example of the technology that has made UST a world leader in graphite shaft innovation.
For more information on UST or UST products visit www.ustgolfshaft.com.