FORT WORTH, Texas — Graphite shafts by United Sports Technologies® (UST) dominated the Michelin Championship at Las Vegas, claiming first-, second- and third-place and delivering a sudden-death win for UST’s all-new Frequency Filtered™ prototype putter shaft. While the second- and third-place money positions were secured by UST’s award-winning Proforce shafts, this year’s champion won the Michelin Championship in dramatic fashion wielding a driver upgraded with a HTD® Counter Balance graphite shaft and a putter featuring UST’s prototype Frequency Filtered™ putter shaft.
“UST produces several of the world’s most innovative high-performance graphite shafts, and winning the top three money positions at the Michelin with four completely different models is an incredible demonstration of the playability, consistency and dependability of UST shafts,” says Skip Pankewich, product developer for UST. “It was especially rewarding to see the new Frequency Filtered putter shaft contribute to yet another win so soon after its introduction on the pro tours.”
The first real putter shaft innovation in nearly 70 years, the new Frequency Filtered putter shaft is the result of a joint venture between United Sports Technologies and Balance Certified, which is well known for its Tour-proven Pro-Balance shaft weighting system. The goal was to design a system that significantly improved a player’s ability to perceive or ‘feel’ exactly where ball impact occurs on the putter face. This feedback to the player results in improved putting ability since the player quickly learns to stroke more putts on the putter’s sweet spot.
Pankewich compares the new Frequency Filtered shafts with the performance of a quality stereo system. “When listening to a radio, any static noise will interfere with the sound quality, but a good stereo system filters out the static noise and leaves only sounds that are meant to be heard. This is similar to what happens with the Frequency Filtered putter shaft,” he says. “There are many different types of vibrations that occur when a putt is struck. Some of these vibrations are always there, but don’t provide the player any useful feedback about the putt. I equate these vibrations to static noise on a radio. The Frequency Filtered shaft filters out these ‘static noise’ vibrations, leaving only vibrations that provide feedback about how the putt was struck. Your feel becomes clearer.”
One of the world’s largest and most successful graphite golf shaft manufacturers, UST is well-known for developing innovative golf shafts that have won on every professional tour in the world. In addition to its own award-winning shaft designs, UST’s engineers regularly provide technical expertise on new product development, component compatibility and graphic customization for numerous club manufacturers.